Impact and Legacy

I had a chance to step back and reflect on what was happening in extension and evaluation while Robyn and I took an extended trip to Egypt and the Mediterranean earlier this year.  It was the incredible antiquities that you find in this hub of ancient and modern civilisations that leave you breathless – from pyramids to excavated cities of Pompei and Ephesus to leaning towers and the Roman Colosseum – vineyards that have been passed through the generations and old city walls and castles. It’s about legacy!

Our business is to evaluate projects and programs so we can learn from them – and capture their impacts and hence legacy! In extension, legacy is as much in the people who are engaged in the process (including those who undertake extension) as in the on-ground/in-business impacts that result from their programs. 

If we focus only on the adoption of the latest ‘widget’ or ‘practice’ emerging from research and development, we miss the bigger and more important picture of building individual social capacity and capability.  We need people to understand the story behind new technologies and approaches so they can weigh up its relevance and application to them – or whether they need to look elsewhere for the same benefits – and be ready to initiate, source and seek new innovation as it emerges around them. This is where the true progress will be made – in developing people skills, connections and critical thinking – and this should be the key focus for monitoring and evaluation.

I recently had the chance to participate in the Queensland DPI Extension Think Tank in Cairns – part of the Reef Program’s Integrated Engagement & Capacity Building project.  It was attended by over 60 extension deliverers across public, private and Natural Resource Management sectors. The day focused on three themes: Working with groups – learning together (Denise Bewsell, Scarlatti); Irresistible engagement (Les Robinson, Enabling Change); and Co-design in the Wild (Max Hardy and Anthony Boxshall, Science into Action).  These were delivered interactively, were seen as very relevant by participants and provided an excellent opportunity for learning together with others in different sectors also working in extension to improve reef outcomes. It was a great example of building capacity and capability in deliverers who themselves were in the business of working with farm owners and managers to build their capacity and capability.

Long live the legacies.

Jeff’s Update September 2024

It’s getting to be more of an annual blog update from me rather than the planned quarterly.  Life and work get in the way – but I will work towards better balance and a more regular blog!

What has really hit me recently is how the pendulum is swinging back to a national interest in agricultural extension (and advisory services), extension frameworks, extension capacity – in fact all things extension.  We are working with John James (Enablers of Change) and Denise Bewsell (Scarletti) on two cross – Rural Development Corporation projects exploring how to strengthen extension capacity and impact in Australia.  The Research for Impact project (lead by Hort Innovation) focuses on working with 13 projects across a range of industries to see how evidence-based principles and approaches can maximise their impact.  The Determining the future extension capacity and capability required to support Australian agriculture project (lead by AgriFutures) is about better understanding the current national extension status and the capacity and capability needed to meet current and future demands.  Recently, we also completed a Queensland DAF project looking at the skills that extensionists and advisers need at different stages of their career depending on their role.

This interest is also occurring at a time when the Federal Government – through its Future Drought Fund – has increased its funding of extension projects and roles.  This is through the Drought and Innovation Hubs, the Farm Business Resilience Program, placement of Adoption Officers among others.  It adds to the investment in extension in the Reef programs and Landcare projects to name just a couple.

This all highlights the central and on-going need for extension and advisory services – to provide the human factor in facilitating and enabling the change process.  Having information available is not enough – it’s about providing learning and enabling environments for people to be aware of opportunity, co-develop, access and use the information as it is relevant to their situation.  Extension also has a broader role across the innovation system to bring stakeholders together to improve systems, collaboration and the support environment.  These functions cannot readily be replaced by technologies.

My wife Robyn and I did manage to have a nice break in Europe earlier this year including a visit to Spain (to help me with my Spanish!), The Netherlands (where I did my PhD) and Scotland (where my grandfather hailed from).  It was a welcome and refreshing break.   I have included some sketches I did while travelling as well as a photo of Balmoral Castle – where my great grandmother worked on staff for a time.

Jeff’s 2023 December Update

November this year was the Australasian Pacific Extension Network (APEN) conference held in Tasmania and organised by John James and a conference committee.  It was 30 years ago in 1993 that I was responsible for organising an international extension conference at the Gold Coast for the Queensland Department of Primary Industries (QDPI).

That ‘first’ conference resulted from a few of us in QDPI who had the opportunity to study extension at post-graduate level – at government expense – in other countries.  We wanted to share what we had learned and to reignite interest and skills in what extension could do differently. The logic was for us to learn what was working in other countries and bring back this knowledge to Queensland (this also happened in the more technical study areas).  It came at a time when government extension was going through a bit of a crisis and rethink – there was a focus on government dealing with market failure – not providing a ‘free advisory service to farmers’.  I was also involved in developing the extension strategy for QDPI which guided it during the 90s.

Back to the Tasmanian conference.  There were well over 250 attendees – many early in their careers and many who were not involved in APEN or attended such a conference before. The other exciting aspect was the number of private and industry extension people there – extension is no longer a government dominated arena.  APEN came out of that first conference in 1993 and has been a force in developing extension practice and support now for 30 years.  It was a very well run and energetic event with very high ratings from participant when they responded to the value of the conference for them.  This energy and interest generated now needs to be supported and built upon.

While extension’s eulogy was being read 30 years ago the conference success underpinned the current vital importance of people in the equation when it comes to supporting learning and implementing change in the face of increasingly complex situations facing the agricultural sector in Australia and beyond.  A project that overlapped with the conference – we held a workshop around this at the conference – is developing an extension skills matrix, designed for the breadth of extension work and in looking ahead to the challenges facing those involved in agriculture.  In a brainstorming session looking ahead to new skills needed for extension, among many others, participants raised the need for: Virtual reality skills and use of equipment; and Embracing AI and other innovations and bringing others along (i.e. not left behind).  Such technology is not seen as a replacement for extension – but in strengthening what extension can do to support those in agriculture. 

I doubt if I will be around to see what is happening in extension in 30 years’ time – but I am confident that the need will still be there and the flame will be carried forward by the younger cohort of extension professionals.

Jeff’s Blog April 2022

I could start with an apology for the length of time between blog updates – not a good practice with websites I am told – however, we have all been distracted by the pandemic and world events and time just flows on!  And hopefully there is a lot of patience and understanding out in the community.

In our small sphere of the world, there has been a lot going on which has kept us interested, motivated and fully occupied.  To list just a couple: there has been the rolling out of the Federal Government Future Drought Fund in which we have been caught up through various projects; there has been the very successful APEN (Australasian Pacific Extension Network) Conference – which was held virtually for the first time (innovation by Covid); and Amy has been progressing her PhD studies on the use of social media by rural/agricultural women around climate related challenges.

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September 2020 – Virtual Extension

This is the first blog I have written since the Covid-19 Tsunami hit.  Given that it has curtailed travel and I have had more time in my office – I certainly have no excuse.  Maybe like lots of others I was just locked into a state of following the ebbs and flows and massive changes to so many – as well as the loss of so many lives across the world.  The uncertainty, the despair, the hope.

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