Coutts J&R

Good decision-making is not possible without effective evaluation

Welcome to Coutts J&R — one of Australia’s leading evaluation companies. We have the experience and networks to meet your monitoring, evaluation and reporting needs.

Coutts J&R provides you with industry leading expertise and tools to collect, interpret and effectively use information to make the best decisions for your project and program. Our expertise is in establishing evaluation frameworks, planning and undertaking monitoring and evaluation (or mentoring your staff as they undertake the process) and measuring and reporting on impact. Our challenge is to make sure that you have the information you need to make the most informed decisions and meet your reporting requirements.

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+61 (0)7 4630 1297
0438 361 153
PO Box 2681, Toowoomba Queensland 4350

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As well as using social media to engage and build relationships with your audiences – it can be very useful as a listening post. While it might be interesting for project/program managers to understand what is being said online about relevant topics, this is probably more important for larger organisations and bodies who should be on top of what is being talked about online. Particularly those interested and impacted on by sensitive subjects.

To give you an example, in 2012/2013 (when a Senior Consultant with Gorkana) I worked with the Horizon Scanning and Futures team at the Department of Environment, Food and Rural Affairs (DEFRA) in England on their award winning social media horizon scanning program.

Among other things (including influencing policy decisions), this program looked to create an early warning system of emerging issues (e.g. environmental, wildlife etc) before the media gained interest. The aim was to pinpoint the conversations, understand who the influencers were and use this to inform the digital engagement strategy.

Using a social media scanning tool, and in constant consultation with the DEFRA team, we used keywords and phrases to monitor relevant issues and online conversations. This information was available live using online dashboards (allowing immediate action for evolving issues with daily/hourly reporting if necessary) and a written monthly report contributing to internal reporting to the highest levels of government. You can read an in-depth case study about it here.

Having some sort of social media listening post, even if it’s using free tools, is becoming more and more important. Organisations used to primarily monitor issues in the press using a clippings service (and they still do), but now the press is sourcing many of its stories from online

You’re behind, potentially ambushed and in reactive mode already, if you don’t know the issues and how they are being talked about in social media.

This area is only growing in influence and policy makers are having to pay attention as social movements gain momentum ( is a good example).

Should you be listening to social media?

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News Updates

ReefPlan Extension update
The Reef Water Quality Protection Plan – Extension and Education Strategy Update and Implementation Guide is now available online. It builds on the Reef Water Quality Protection Plan Extension and Education Strategy 2010 developed by Brian Stockwell and provides guidance on its implementation. The purpose was to learn from the implementation to date and changes in the extension and education environment to see how this needed to be adapted to maximise impact. Jeff Coutts, who authored this update, includes his rationale for investing in extension and education and supporting structures and processes to maximise its impact.

APEN National Conference
The 2015 APEN national conference will be held this year in Adelaide from November 10-12. The conference with the theme of Managing change innovation and action in an ever shrinking world will focus on the knowledge and skills needed to embrace the challenges of the changing world before us. Jeff Coutts is one of the presenters with a paper entitled “The Growing Extension Patchwork – not dying but morphing.”

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